: Although not directly a Moz tool anymore, Moz previously offered a tool called Open Site Explorer, which allowed users to analyze link equity. While it's now part of Ahrefs, Moz still provides some limited functionalities within their ecosystem.
The suite is a powerful, reliable set of resources for anybody managing a website on a budget. By using the MozBar , Keyword Explorer , and Link Explorer , you can obtain essential SEO insights that would otherwise cost hundreds of dollars. While Moz Pro offers more depth for established agencies, free users can still make significant progress in their SEO strategy.
Based on the name, most likely refers to the suite of free SEO tools provided by Moz , one of the most reputable companies in the search engine optimization industry. While Moz offers paid subscriptions, they offer a powerful Free SEO Toolkit that is industry-standard for beginners and professionals alike. moztool free
| | Best For | Free Tier Details | | :--- | :--- | :--- | | Google Search Console | Core SEO health, performance monitoring, and keyword data from Google itself | Completely free – no limits | | Google Keyword Planner | Search volume and keyword ideas (requires active Google Ads account) | Free with any Google Ads account | | Ahrefs Webmaster Tools | Backlink analysis, site audits, and top pages | Free for verified site owners; limited data, but powerful | | Screaming Frog (Free Version) | Technical SEO crawling (crawl up to 500 URLs) | Permanently free with a crawler limit | | Ubersuggest (Lite) | Keyword research, domain overview, and content ideas | Free tier gives you limited daily searches | | SimilarWeb | Competitive traffic analysis and audience insights | Free tier gives you limited access to site traffic metrics | | SEO PowerSuite (Free) | Full SEO toolset (rank tracking, backlinks, audits) for one domain | Free forever for 1 domain; no major feature caps |
Moz offers a variety of free SEO tools, most notably the , which is a browser extension that provides instant website metrics. Key Free Moz Tools MozBar (Chrome Extension): An "all-in-one" research assistant that displays Page Authority (PA), Domain Authority (DA) , and Spam Score directly in your browser. Free Domain Analysis: : Although not directly a Moz tool anymore,
The Moz Keyword Explorer provides access to a database containing over 1.25 billion keyword suggestions. Free users receive 10 queries per calendar month. MozBar: The free SEO toolbar for Google Chrome & Firefox
Links are a major ranking factor. Moz offers a limited version of their comprehensive link database. By using the MozBar , Keyword Explorer ,
Whether you are targeting Which competitors you are hoping to beat in search rankings
Type a general 1-or-2-word industry phrase into the search box. Navigate immediately to the tab. Filter by "Display keywords with low difficulty."
This is arguably the most useful free tool for daily work. It is a Chrome or Firefox extension that overlays SEO data directly on Google search results.