: Why sending an email every single day is the ultimate way to build iron-clad authority and keep your subscribers "addicted" to your content. Micro-Riddles & Open Loops
The first 15 issues (roughly the first 1.25 years of the publication) established the foundation for Settle’s "infotainment" methodology—a strategy that combines entertainment with hard selling to make emails incapable of being ignored. Core Philosophies in Issues 1–15
If you want to study these techniques more deeply, consider checking out The One Email Training To Rule Them All on Ben Settle’s blog, which offers a free training on his core philosophy. For those looking for the full archive, you can subscribe or explore back issues on the Email Players official website . The One Email Training To Rule Them All - Ben Settle
From issues 1–15, Settle drills three non-negotiable principles. First, frequency wins : he argues that daily emailing (yes, even on weekends) builds a “mental movie theater” in subscribers’ minds. Second, controversy sells : Settle frequently picks fights with industry gurus, not for shock value, but to clarify his position and attract loyal buyers who share his worldview. Third, the subject line is a mercenary : it’s not about being clever; it’s about making a specific promise that the email body delivers. Ben Settle - Email Players 1 - 15
Settle teaches how to make people love you, hate you, or at least be intensely interested in you. The goal is to avoid being a "generic" marketer, instead building a tribe of loyal followers who purchase because of who you are. Why Study the First 15 Issues?
The "Email Players" mindset is about owning your space in the inbox and not apologizing for selling. Is It Right For You?
If you synthesize the core lessons from Ben Settle’s initial 15 Email Players issues, the ultimate blueprint for email mastery looks like this: : Why sending an email every single day
: Techniques for creating "nuclear option" subject lines that are almost guaranteed to be opened, even by inactive subscribers. Sales-Driven Storytelling
At $97 per month, this is not a small expense. For that price, you could buy several books on email marketing. The value lies in the uniqueness of the perspective and the actionable nature of the advice.
The email begins with a compelling subject line and an immediate plunge into a story. This story often involves personal anecdotes, pop culture references, or historical events. The goal is to hook the reader's attention without immediately revealing the sales pitch. 2. The Transition (The Tie-In) For those looking for the full archive, you
: Strategies to write effective, high-converting emails in as little as 4–5 minutes. Ben Settle - Email Marketing How to Access Content The Power of Email Marketing for Brands With Ben Settle
However, it is not without its critics. A prominent review on Amazon claims that one of Ben Settle's books contains "straight up misogyny" and encourages people to stay away from his "worlds." Others have noted that the quality of the newsletter has declined over time, with the early issues being the most valuable.
From day one, Settle's approach was the polar opposite of the "internet marketing gurus" he frequently skewers. The first 15 issues of "Email Players" established several core philosophies that have remained the bedrock of his teachings: